AirLytics | Reference Guide

This repository explains how AirLytics tracks the effectiveness of radio advertising and how to use the data it provides.

AirLytics shows what happens after someone hears a radio ad. including changes in website traffic, brand searches, enquiries, and conversions. This removes guesswork and helps clearly identify what is working and what needs improvement.

The information in this repository is designed to help radio teams:

Understand what the tracking system measures
Explain results clearly to advertisers
Identify whether issues sit with the ad, the offer, or the website
Use data to improve results rather than cancelling campaigns

When results are low, the data often shows the issue is not the radio, but the supporting digital setup. This allows smarter decisions and better outcomes for advertisers.

This repository is a practical guide for using tracking data to prove performance, fix bottlenecks, and improve campaign results.

Using AirLytics

Add a Client Account

This is a basic text element.

Next Steps

Add a User

This is a basic text element.

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Integrating Google

This is a basic text element.

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Configuring Settings

This is a basic text element.

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Accessing Reporting

This is a basic text element.

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Closing an Account

This is a basic text element.

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Notifications

Low Impact

This indicates that there is no measurable impact from the radio advertising.

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Low Search Traffic

Increase in searching for the brand, but they aren’t finding the website in traditional Google Search

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No Conversions

Great news! It looks like radio is working and they are getting more visitors to the website.

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Low Conversions
& High Traffic

This indicates that there is no measurable impact from the radio advertising.

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Support with Google

The Campagin is going well, recommend enhancemening with Google Ads.

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Enhance with Social

Add Social Remarketing Campaigns to increase brand awareness and conversions.

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Ramp Up Revenue

The campaign is going well, add a digital marketing package to increase conversions.

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Alert: Connection Issue

There appears to be an issue with the integration.

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Email Templates

Integration Instructions

Send to clients who are having troubles with integrations.

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Account Creation Follow Up

Send to clients who have not logged into AirLytics.

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Conversion Tracking Issue

Send to clients who may have a conversion tracking problem.

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Website Revamp

Send to clients who are in need of a website overheal.

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Using AirLytics

Notifications

Email Templates

Digital Marketing Packages